to every challenge, and develop solutions that lead The institute to be built in China will bring an the way. This helps us build trust and create sustained immersive learning experience to life through outcomes. It’s what sets PwC apart. both physical and virtual connectivity focusing on sustainability, digital innovation, wellness and mobility. In the rest of this section, we share some of the ways It will become the creative hub to educate, advise our community of solvers is helping clients build trust and fulifl the changing needs of businesses, leaders, and achieve sustained outcomes in turbulent times. academics, and the next generation of talent. It will act as a trusted platform between our clients, the Our commitment to build trust business community and society to create impactful We are committed to embedding trust-based outcomes for the new era. principles into the core of today’s and tomorrow’s businesses – including by funding the new PwC Across the world, we work continually with clients Trust Leadership Institutes in the US and China. on their compliance with tax and legal regulations, applying a rigorous Global Tax Code of Conduct. PwC US has committed a landmark three-year This enables clients to build trust with regulators US$300 million investment in trust. The keystone and stakeholders by demonstrating clearly of this effort is a ifrst-of-its-kind C-suite that they are meeting their complex and varied educational experience called The PwC Trust regulatory obligations. Protecting business during Leadership Institute. a global pandemic We engage with clients to assess their tax and The US ifrm created the institute to equip 10,000 business strategies with reputation and trust business leaders with the skills to operate in mind. And we encourage and assist them in their companies in ways that earn trust, deliver When the pandemic reached a creating greater transparency around their tax sustainable outcomes and impact business and western European country in 2020, policies, including where and how much they pay. society. Through a multifaceted, immersive learning the government urgently needed to For example, we support numerous multinational experience, leaders will deepen an understanding issue loans to support businesses clients in understanding their total tax contribution, nationwide. We helped the government of the core elements of trust — and their enabling them to demonstrate their contribution to interdependencies — within the evolving stakeholder get a tech system live within two communities and governments. weeks - enabling the nation to landscape. Together with thought leaders and peers, they’ll explore how expectations of trust have securely deliver the largest economic Tax policy is evolving rapidly in response to a evolved in the context of value chain, cyber security, assistance programme in its history. shifting and fractured geopolitical landscape. For data and technology, policy, ethical decision-making example, there are calls for green taxes, a global and other lenses. minimum corporate tax rate, and pressure to restore