Helping clients transform for a changing future This year, we established a global programme called ‘Reinventing the Future’, designed to help clients make Working to tackle a cyberattack sense of disruptive forces affecting their business and deifne how bold leaders can think about tomorrow. As part of the programme, more than 1,200 PwC partners and industry When attacks come, we are ready. At 2am, the CEO of the SEUPB, which is currently leaders have been trained intensively on how to support responsible for half a billion euros of EU funding, received the text every leader dreads. Her organisation had been hacked by malicious cyberattackers. PwC moved quickly to help clients in navigating fast-moving challenges, such as the digitisation of health services, decarbonisation of energy SEUPB staff identify threats, prioritise actions, communicate with stakeholders and restore supplies, and the opportunities presented by AI. PwC leaders safe operation. This included an entire server rebuild since nothing could be trusted. It took ifve have also created a perspective series, Take on Tomorrow, weeks for the organisation to be fully operational again. But it came back stronger and is now sharing bold insights on issues like digital disruption, climate currently programme called PEACE PLUS.eparing to implement a new €1.1bn EU funding pr change, and workforce & skills. When sectors undergo rapid change, we work with clients to assist them in riding the wave of disruption and securing market-leading positions. For example, the means of Bringing together the best technology thinking for our clients mobility in the future will be autonomous, connected, and emissions-free. By applying our advanced tech skills in virtual The global business community is facing unprecedented challenges related to the product development and data-driven decision-making, we COVID-19 pandemic. As a result, businesses ar e having to accelerate their digital business redesigned processes from strategy to operations to support transformations like never before. One way that PwC helps deliver the right solutions for our a leading automaker to help create the transportation future. clients - whether involving greater innovation, cloud or business transformation, operational As the world transitions towards an increasingly decarbonised efifciency or faster product and service speed to market - is by working, innovating and economy, a major energy company - in the past a provider of collaborating in alliance with some of the world’s leading technology companies like SAP, petroleum products - has transformed to become a market Oracle, Salesforce, Microsoft, AWS, Guidewire and others. leader for energy in a post-carbon era. We are working with With our strategy, industry and engineering experience we help our clients weave the ifrm to embed net-zero considerations into its operating technology throughout their businesses to drive growth and accelerate outcomes. model, supply chain strategy, and growth markets. We Technology can be complicated. We help to simplify the process and maximise impact assisted the company in laying the groundwork to drive along our clients transformation journeys. In combination with our alliance we are bringing decarbonisation across the energy industry, establishing a results for our clients today, while innovating for tomorrow. bold mission to help customers, supply chain partners and other stakeholders reduce their carbon footprints.