The Four Worlds of Work in 2030 Fragmentation The Yellow World The Red World Humans come first Innovation rules Social-first and community businesses prosper. Crowdfunded capital flows Organisations and individuals race to give consumers what they want. towards ethical and blameless brands. There is a search for meaning and Innovation outpaces regulation. Digital platforms give outsized reach relevance with a social heart. Artisans, makers and ‘new Worker Guilds’ thrive. and influence to those with a winning idea. Specialists and niche profit- Humanness is highly valued. makers flourish. Collectivism Individualism The Green World The Blue World Companies care Corporate is king Social responsibility and trust dominate the corporate agenda with concerns Big company capitalism rules as organisations continue to grow bigger and about demographic changes, climate and sustainability becoming key drivers individual preferences trump beliefs about social responsibility. of business. Integration 11