24 Workforce of the future: The competing forces shaping 2030 Humans come first: The Yellow World Fairness and social good are dominant. Businesses with a heart and artisans thrive in a bustling and creative market with a strong emphasis on ethics and fairness. European Commission agrees the Fair Pay Directive. The world’s largest taxi company bows to public pressure and introduces a ‘human driver please’ option to its app. The Shanghai Stock Exchange announces that all listed companies must be free from the use of conflict minerals by the end of 2025. Brazil becomes the last of the G22 nations to renationalise its water and energy supply. The ‘Made by Me’ quality mark – indicating that no machines have been involved in production – achieves worldwide recognition. 2020 2021 2022 2025 2030 Yellow World: The road to 2030