4 Workforce of the future: The competing forces shaping 2030 “So what should we tell our children? That to stay ahead, you need to focus on your ability to continuously adapt, engage with others in that process, and most importantly retain your core sense of identity and values. For students, it’s not just about acquiring knowledge, but about how to learn. For the rest of us, we should remember that intellectual complacency is not our friend and that learning – not just new things but new ways of thinking – is a life-long endeavour.” Blair Sheppard Global Leader, Strategy and Leadership Development, PwC Male full-time student (18), India “I’m not worried, as an automated workplace will also need human s k i l l s .”