12 Workforce of the future: The competing forces shaping 2030 Innovation rules: The Red World In a world with few rules, a vibrant market of specialists and niche profit-makers race to serve the needs of individuals and powerful affinity groups . 2020 2021 2022 2025 2030 Red World: The road to 2030 High-profile personal scandals and corruption by politicians and business leaders in a number of nations are unresolved, signalling to the world that ‘anything goes’ and creating a push back on turn-of-the- millennium standards. A lifestyle app developed by six Taiwanese 17-year-olds for their final-year exams is sold for $49m in a worldwide online auction organised by the students’ school. UK Court of Appeal rules that ideas developed outside business hours by colleagues of the same company remain its intellectual property, even if the workers are not permanent employees. A decade of demergers and ‘carve outs’ across industry sectors peaks. The number of US workers in full-time ‘permanent’ employment drops to 9% of the workforce, an all-time low.