20 Workforce of the future: The competing forces shaping 2030 Companies care: The Green World The need for a powerful social conscience is paramount. Workers and consumers show loyalty towards organisations that do right by their employees and the wider world. ‘Stop the Bots’ marches against job losses attract tens of millions of demonstrators in Detroit, Toronto, Mumbai and London. A year-long drought in eastern Pakistan and northern India causes the deaths of two million people. More than 30 million are displaced. The #waterwaster social campaign targets organisations that have failed to reduce their water consumption since international guidelines were agreed in 2020. The share price and revenue of a dozen multinationals plummet. International accounting standards require a ‘Natural Capital and Social Capital impact’ balance sheet from all listed companies. The European Union introduces legislation that bans all companies trading within the EU from using petrol and diesel vehicles. 2020 2021 2022 2025 2030 Green World: The road to 2030