32 Workforce of the future: The competing forces shaping 2030 Working together as a society – our recommendations 7 www.pwc.co.uk/responsibletech Managing the impact of the trends shaping our Four Worlds of Work won’t be easy. It requires collaboration and engagement from governments, organisations and society at large. Together we should: Be deliberate in the way we allow technology to develop Governments, organisations and society should work together to develop a responsible approach and policies that govern the impact of technology and automation on jobs – including a clear discussion on the ethics of AI. Governments should engage with organisations developing the use of robotics and AI at all stages of policy making, to create a pool of thought leaders with a deep understanding of the interplay between technology and its effect on society 7 . Look for innovative ways to address unemployment caused by technology All governments will need to address the issue of unemployment driven by technology. This could include testing social safety nets such as universal basic income and identifying new sources of income for citizens. Underdeveloped countries that will increasingly struggle to catch up with the rest of the world will need to go further and consider radical new approaches. In the long run, they will need to create their own internal markets as their primary sources of revenue.