Introduction to the Case Study Company Overview 4 1 th Freshways Supermarket - is the 4 Sustainability - goal to reduce carbon biggest supermarket in the UK footprint by 20% in 5 years 5 2 Logistics - subcontracting online 12% decline in Market Share - delivery to regional haulage companies competition from budget options 6 3 Presence - 435 stores across the UK, Diversification - newly launched clothing with recent expansion into Dubai, Qatar range with ambitions to expand and Hong Kong. Employability Skills Toolkit 3 PwC