Client Background Company and Market Overview • The fourth biggest supermarket in the UK, with 12.5% of the market share and annual revenue of £17 billion in the last financial year. • 435 stores across the UK, and have recently expanded into the expat market, with trial stores opening in Dubai, Qatar and Hong Kong. • They do offer an online shopping facility, however they were the last of the large supermarkets to introduce this and subcontract their delivery service to smaller, regional haulage firms. • There has been a recent focus on enhancing their environmental credentials, and they have set a goal to reduce their carbon footprint by 20% over the next 5 years. • Since the growth in the UK of two leading budget supermarkets, Freshways have found that they are consistently losing market share and recognise the need for innovation in order to address this. Employability Skills Toolkit 4 PwC