Workforce of the future: The competing forces shaping 2030 How digital and artificial intelligence are changing work The potential for digital platforms and AI to underpin and Finally AI: the digital assistants, chatbots, and machine grow the world of work is unbounded. They already play learning, that understand, learn, and then act based on that an essential role in the development of all Four Worlds of information3. It’s useful to think of three levels of AI: 73% Work, matching skills to employer, capital to investor and think technology consumer to supplier. Assisted intelligence, widely available today, improves can never replace the what people and organisations are already doing. A simple This platform layer brings a digital value chain and example, prevalent in cars today, is the GPS navigation human mind. commoditisation and automation of the back office – programme that offers directions to drivers and adjusts to but comes with warnings. While it can create a thriving road conditions. marketplace, it can grow to take over the entire economic system. And with platform pervasiveness comes Augmented intelligence, emerging today, helps people 37% vulnerability to cyber‑attacks or wide‑scale manipulation. and organisations to do things they couldn’t otherwise do. are worried about For example, car ride‑sharing businesses couldn’t exist automation putting jobs Closely linked to digital is data. How governments, without the combination of programmes that organise at risk – up from 33% organisations and individuals decide to share and use it the service. in 2014. is key to all our worlds – even the most human-centric. Autonomous intelligence, being developed for the future, PwC survey of 10,029 members establishes machines that act on their own. An example of the general population based in of this will be self‑driving vehicles, when they come into China, Germany, India, the UK and the US widespread use. Some optimists believe AI could create a world where human abilities are amplified as machines help mankind process, analyse, and evaluate the abundance of data that creates today’s world, allowing humans to spend more time engaged in high‑level thinking, creativity, and decision-making. 3 For more on AI and how it’s changing work, see our 2017 report: Bot.Me: A revolutionary partnership http://www.pwc.com/CISAI 8