Technological breakthroughs Demographic shifts Rapid urbanisation Shifts in global Resource scarcity and Rapid advances in The changing size, distribution Significant increase in the economic power climate change technological innovation and age profile of the world’s population moving to Power shifting Depleted fossil fuels, extreme world’s population live in cities between developed and weather, rising sea levels and Automation, robotics and AI are developing countries water shortages advancing quickly, dramatically With a few regional exceptions By 2030, the UN projects that changing the nature and number the world’s population is ageing, 4.9 billion people will be urban The rapidly developing nations, Demand for energy and water is of jobs available. Technology putting pressure on business, dwellers and, by 2050, the particularly those with a large forecast to increase by as much has the power to improve our social institutions and economies. world’s urban population will working‑age population, that as 50% and 40% respectively 1 2 lives, raising productivity, living Our longer life span will affect have increased by some 72% . embrace a business ethos, attract by 2030 . New types of jobs DemographicShift in globalRapidClimate changeTechnological DemographicDemographic Shift in globalShift in global RapidRapid DemographicClimate changeClimate change Shift in globalTTechnologicalechnological Rapid Climate change Technological Demographic Shift in global Rapid Climate change Technological Demographic Shift in global Rapid Climate change Technological standards and average life business models, talent ambitions Already, many of the largest cities investment and improve their in alternative energy, new and socialeconomicurbanisationand resourcebreakthroughs and socialand social economiceconomic urbanisationurbanisation and socialand rand resouresourcece economicbrbreakthreakthroughsoughs urbanisation and resource breakthroughs and social economic urbanisation and resource breakthroughs and social economic urbanisation and resource breakthroughs span, and free people to focus and pension costs. Older workers have GDPs larger than mid‑size education system will gain the engineering processes, product changepowerscarcity changechange powerpower changescarscarcitycity power scarcity change power scarcity change power scarcity on personal fulfilment. But it will need to learn new skills and countries. In this new world, cities most. Emerging nations face the design and waste management also brings the threat of social work for longer. ‘Re‑tooling’ will will become important agents for biggest challenge as technology and re‑use will need to be unrest and political upheaval become the norm. The shortage of job creation. increases the gulf with the created to deal with these needs. if economic advantages are not a human workforce in a number developed world; unemployment Traditional energy industries, shared equitably. of rapidly‑ageing economies will and migration will continue to and the millions of people drive the need for automation and be rampant without significant, employed by them, will see a productivity enhancements. sustained investment. The erosion rapid restructuring. of the middle class, wealth disparity and job losses due to large‑scale automation will increase the risk of social unrest in developed countries. Find out more about PwC’s Global Megatrends http://www.pwc.co.uk/megatrends 1 UN Department of Economic and Social Affairs. http://www.un.org/en/development/desa/population/publications/pdf/urbanization/WUP2011_Report.pdf 2 National Intelligence Council. https://www.dni.gov/files/documents/GlobalTrends_2030.pdf 7