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Workforce of the future: The competing forces shaping 2030 The forces shaping the future The future of work asks us to consider the biggest questions Megatrends of our age. What influence will the continuing march of technology, automation and artificial intelligence (AI) have The megatrends are the tremendous forces reshaping Figure 1: When you think about the future world of work as on where we work and how we work? Will we need to work society and with it, the world of work: the economic shifts it is likely to affect you, how do you feel? at all? What is our place in an automated world? that are redistributing power, wealth, competition and opportunity around the globe; the disruptive innovations, 37%Excited – I see a world full of possibility Many commentators focus on technology and the role that radical thinking, new business models and resource scarcity automation is predicted to have on jobs and the workplace. that are impacting every sector. Businesses need a clear Confident – I know that I will be successful We believe the real story is far more complicated. This is less and meaningful purpose and mandate to attract and retain 36% about technological innovation and more about the manner employees, customers and partners in the decade ahead. in which humans decide to use that technology. 18%Worried – I’m nervous about what the future holds The megatrends identified by PwC form the foundation for The shape that the workforce of the future takes will be the all our scenarios. How humans respond to the challenges Uninterested – I tend not to think too far ahead result of complex, changing and competing forces. Some and opportunities which the megatrends bring will 8% of these forces are certain, but the speed at which they determine the worlds in which the future of work plays out. unfold can be hard to predict. Regulations and laws, the PwC survey of 10,029 members of the general population based in China, governments that impose them, broad trends in consumer, Germany, India, the UK and the US – base all those who are not retired 8,459 citizen and worker sentiment will all influence the transition toward an automated workplace. The outcome of this battle will determine the future of work in 2030. When so many complex forces are at play, linear predictions are too simplistic. Businesses, governments and individuals need to be prepared for a number of possible, even seemingly unlikely, outcomes. 100 6 Worried – I’m nervous about what the future holds

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