We’re all in this together The two sides of technology What it means for workers In the Yellow World, workers and companies Technology has helped to create the vibrant Workers feel the strongest loyalty not to their 25% seek out greater meaning and relevance in what Yellow World by lowering barriers to entry employer, but to people with the same skills say their ideal employer they do. by providing easy access to crowdfunded or cause. is an organisation capital and a worldwide market. This allows with values matching A strong desire for ‘fairness’ in the distribution entrepreneurial companies to compete in areas The Yellow World is the perfect breeding ground of wealth, resources and privilege drives previously the domain of large organisations. for the emergence of new worker Guilds, similar their own. public policy, leading to increased government to the craft associations and trade fraternities of PwC survey of 10,029 members intervention and consumers and workers voting But there is a central conflict around technology the Middle Ages. These Guilds develop in order of the general population based in with their feet. and automation; in the Yellow World, people are to protect, support and connect independent China, Germany, India, the UK and less likely to take the downsides of automation workers and often provide training and other the US Workers find flexibility, autonomy and without a fight. As more people are impacted by benefits that have traditionally been supplied fulfilment, working for organisations with a technical advances and see their skills become by employers. strong social and ethical record. This is the obsolete, disaffection and the push‑back against collective response to business fragmentation; policies that seem to favour the ‘elite’ grow. the desire to do good, for the common good. A wider range of work is regulated by However, ‘invisible technology’ such as a concept of ‘good jobs’ and decent work; AI-driven ‘back office’ functional support and moving away from traditional employer/ the automation of tasks that are damaging employee relationships. or impossible for humans, still pervades. 25